If you didn't already know, Launder is a family-owned and run business, founded by proud Sāmoan entrepreneurs and brothers, Filoa and Esta. What began as a simple idea (to take the load off busy lives) has now grown into a modern garment care company that’s redefining what the laundry industry looks like.
"We run it like a kitchen, precise, fast, and detail-driven. We sell it like a fashion brand, bold, creative, and unapologetically different.
To put it simply, no one else is doing it like us."
At our core, we believe laundry isn’t just about clean clothes. It’s about how you live. Our mission is to give you back the gift of time. When you trust us with your laundry, you’re not just outsourcing a chore, you’re reclaiming space for the things that matter most: family, work, rest, and joy.
Because for us, it’s never just about laundry. It’s about lifestyle.